Blue Hawaii (Paramount Pictures Pressbook, 1961)

() ELVIS’ BIGGEST MUSICAL—FILMED IN HAWAII'S. FABULOUS PLEASURE PLA CES!

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PRODUCTION

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UBLICITY SECTION

Elvis Presley Leads Guided Tour
Of 50th State in “Blue Hawaii’

(Advance)

Elvis Presley shares starring honors with the natural wonders of
the 50th state in Hal Wallis’ “Blue Hawaii,” the spectacular Pana-

vision-Technicolor romantic comedy-with-music arriving
>

atrthe-. ares oS, Theatre.

Singing more songs than ever
before in his screen career, Elvis
portrays a ukulele-strumming
tourist guide who takes a group
of pretty schoolgirls on a tour of
the islands. Co-starring with Elvis
are Joan Blackman, Angela Lans-
bury and Nancy Walters.

The Paramount release was
filmed in large part on location in
Hawaii, with the islands of Oahu
and Kauai th2 principal shooting
sites. Among the wonders of Ha-
wali featured in the attraction are
Waikiki Beach, Mount Tantalus,
Diamond Head, Ala Wai Yacht
Marina, Hanuana Bay, Punch-
bowl, Ala Moana Park, Anahola,
the Wailua River, Lydgate Park
and Coco Palms.

“Blue Hawaii” is Elvis’ eighth
film, and his fourth for Producer
Wallis, to whom he owes his dis-
covery as a screen star. His film
debut was made in 1956 in “Loy-
ing You,” after Wallis, who had
seen Elvis on a TV show, signed
him to a contract. After an ab-
sence of two years in the Army,
Elvis returned to the screen last
year in Wallis’ “G.I. Blues.”’ That
film, like “Blue Hawaii,” was di-
rected by Norman Taurog.

Altogether, “Blue Hawaii” fea-
tures some 15 songs and musical
arrangements in addition to the
title number, including ‘Aloha
Oe,” “Rock-a-Hula Baby,” “Beach
Boy Blues,” “I Can’t Help Falling
in Love” and “Wedding Song.”
RCA Victor Records, which re-
leased the hit “G.I. Blues” sound
track album, is doing the same
with “Blue Hawaii.”

Joan Blackman, Elvis’ blue-
eyed, black-haired leading lady,
is another Wallis discovery. Al-
though a professional dancer and
singer, she is displaying these tal-
ents on the screen for the first
time in “Blue Hawaii.” She has
previously played straight acting
roles in Wallis’ “Career” and
“Visit to a Small Planet” and in
“The Great Impostor.”

Borrowed from MGM for the
role of the pretty schoolteacher
who comes between Elvis and

eee eee eee eee

who is a native of New Plymouth,
Florida. She has recently been
seen in “Bells Are Ringing” and
“The Green Helmet.”

As a film maker, Hal Wallis has
one of the most enviable records:
three personal Academy Awards
plus some 40 more in the various
categories in films produced under
his own banner. He is one of
Hollywood’s top star-makers hay-
ing discovered such popular per-
sonalities as Dean Martin, Jerry
Lewis, Shirley MacLaine and An-
thony Franciosa, among others.
In “Blue Hawaii,” Wallis intro-
duces the budding talents of Dar-
lene Tompkins, Christian Kay,
Jenny Maxwell and Pamela Akert,
who play the touring teen-agers.

’ SBE
Still #10224 -8 Mat 1A
ELVIS PRESLEY as he appears in
“Blue Hawaii,’ Hal Wallis produc-
tion in Technicolor and Panavi-
sion, which is due ........ at the
enemppenatie sce Theatre. The popular
singer is supported by Joan Black-
man, Angela Lansbury and Nancy
Walters. Norman Taurog directed
Paramount’s tune-filled romantic

Miss Blackman is Nancy Walters, | comedy, filmed in the 50th state.

Elvis and Company Enjoy
New Rage—'Slicin’ Sand”

‘etal ae
Still# 10224—Spec. 2A

Elvis Presley is here engaged in a real cool version of rug-cutting called

Mat 2A

““Slicin’ Sand,” to the tune of one of the 14 songs in his new Hal Wallis

Technicolor romance, “Blue Hawaii,”” which arrives ........ at the
Aad, Sane Soret Theatre. In this beach bash, Presley, his co-star Joan
Blackman (lower right) and a group of teen-age tourists cut loose with
some high-powered Hawaiian foot-work. The Paramount release was

filmed in Honolulu.

Still #10224-x-1

Mat 3A

ELVIS PRESLEY LIVES IT UP IN “BLUE HAWAII” with young-and-lovelies Pamela Akert, Darlene Tomp-
kins, Joan Blackman, who portrays his French-Hawaiian sweetheart, Jenny Maxwell and Christian Kay (in

the usual order). The Hal Wallis musical romance,

OPENS iio! atthe ee eae Theatre.

SHORTS

and
FILLERS

Elvis Presley portrays a uku-
lele-strumming tourist guide who
takes a group of impressionable
schoolgirls on an escorted trip
around the islands in Hal Wallis’
“Blue Hawaii,” the spectacular
Panavision - Technicolor musical
attraction opening .......... at
these, oes < Theatre. Co-star-
ring Joan Blackman, Nancy Wal-
ters and Angela Lansbury, the
Paramount release was filmed on
location in the 50th state under
the direction of Norman Taurog.

Bo * *

Elvis Presley sings more songs
than ever before in his screen ca-
reer in Hal Wallis’ spectacular
new Panavision-Technicolor at-
traction, “Blue Hawaii,” opening
Sai ree e at thes 232 3h441 hes
atre. Among the 15 numbers in
the Paramount release are “Ha-
waiian Wedding Song,” “Almost
Always True,’’ ‘‘Beach Boy
Blues,” “Can’t Help Falling in
Love,” “Calypso Chant,” “Rocka-
hula Baby” and “Slicin’ Sand.”

* * *

Joan Blackman, who came to
Hollywood as a singer and dancer,
finally gets to demonstrate these
talents in her fifth motion picture,
Hal Wallis’ spectacular “Blue Ha-
waii,” in which she stars opposite
Elvis Presley. The Panavision-
Technicolor comedy -with-music,
also starring Nancy Walters and
Angela Lansbury, was filmed on
location in the 50th state, under
the direction of Norman Taurog.
The Paramount release will be
the next attraction at the ......
Seat! Theatre.

Hilo Hattie, a popular perform-
er on variety shows in the early
days of television, returns from
retirement for a featured role in
Hal Wallis’ spectacular new Elvis
Presley attraction, “Blue Hawaii,”
ODeEHIN Ose. So cey, attthew ee.
Theatre. The Panavision-Techni-
color comedy-with-music, co-star-
ring Joan Blackman, Nancy Wal-
ters and Angela Lansbury, was
filmed on location in the 50th
state, where Miss Hattie has been
spending her retirement years.

* *

Hal Wallis’ spectacular new El-
vis Presley musical, “Blue Ha-
wali,” offers movie-goers their
most complete tour of the islands
since the territory was admitted
as the 50th state. Opening ......
UENCE: ite ee Theatre, the
Panavision - Technicolor attrac-
tion provides unrivalled glimpses
of Waikiki Beach, Mount Tanta-
lus, Diamond Head, Punchbowl,
Coco Palms and other top tourist
attractions.

** * t

Hal Wallis, star-making pro-
ducer responsible for the screen
careers of both stars of “Blue Ha-
wali,’ Elvis Presley and Joan
Blackman, introduces the budding
talents of Darlene Tompkins,
Christian Kay, Jenny Maxwell
and Pamela Akert in the spectac-
ular Panavision-Technicolor mu-
Sical Opening... cee at the
SNStstsRer ss oate tena Theatre. Norman
Taurog directed the Paramount
release, filmed in the 50th state.

in Technicolor and Panavision, a Paramount production,

Something for Everyone in
Spectacular “Blue Hawaii’

(Prepared Review)

There’s something for every member of the family in Hal Wallis’
spectacular and incredibly beautiful “Blue Hawaii,” the delightful,
tune-filled Technicolor attraction that had its local premiere yesterday

ACES: re er ah Theatre.

Producer Wallis, Director Nor- @

man Taurog and Writer Hal Kan-
ter hit on the happy idea of cast-
ing Elvis Presley as a ukulele-
strumming tourist guide accompa-
nying a group of schoolgirls on
a tour of the Hawaiian Islands.
This opens the door for lots of
fun, lots of singing and dancing
and lots of authentic Hawaiian
scenery.

Elvis, who has more songs in
this film than any before, has not
one but two leading ladies: lus-
cious Joan Blackman, as a French-
Hawaiian beauty, and Nancy Wal-
ters, as an attractive, vacationing
school teacher. We won’t reveal
who finally wins Elvis, but the ro-
mantic complications arising out
of this triangle are highly amus-
ing, and the many production
numbers colorful and tuneful.

Surrounding the stars of “Blue

Hawaii” are top players Angela
Lansbury, Roland Winters, John
Archer and Iris Adrian. Wallis
also introduces a number of ap-
pealing young players, including
Darlene Tompkins, Christian Kay,
Jenny Maxwell and Pamela Akert.

Wallis was wise in taking his
Panavision-Technicolor cameras
to the Hawaiian Islands for the
location filming of the Paramount
release. The 50th state has never
been seen to more eye-catching
advantage, and one can almost
feel himself in such colorful spots
as Waikiki Beach, Diamond Head
and the hundreds of other Ha-
waiian sights that take a tourist’s
breath away.

“Blue Hawaii” can be recom-
mended without reservations as
one of the most entertaining and
captivating movies of the year!

Still #10224-7

Mat 2B

ROMANTIC SETTING FOR YOUNG LOVE! Elvis Presley serenades

Joan Blackman, with lush and lovely

Honolulu lending beautiful assist-

ance, in “Blue Hawaii,” the Hal Wallis musical romance which arrives
ea A at the .......... Theatre. Fourteen great tunes spark the
Paramount picture, which co-stars Angela Lansbury and Nancy Walters.

“Blue Hawaii’ Adding New
Words to Teen-age Slanguage

Signs point to the slanguage of
teen-agers taking a sudden turn
for the Hawaiian with the release
of Elvis Presley’s spectacular new
Hal Wallis Technicolor produc-
tion, “Blue Hawaii,’ opening
Rrra tee ae at the -.”..i:..90. wheatre:

Since Elvis has been credited
with setting off a number of fads
that have swept the younger set,
it can reasonably be assumed that
his new film, photographed on lo-
cation in the 50th state, will not
be without impact. Producer Hal
Wallis and Director Norman Tau-
rog have seen to it that the dia-
logue is liberally spiced with the
native language. And any of the
mellow Hawaiian words teen-agers
adopt to replace their current jar-
ring jargon may well be all to
the good.

“Ino-ino,” for example, pro-
nounced “eeno-eeno,” has a nicer
sound than “‘roachy,” which, on the
mainland, has replaced “lousy” as

a term of extreme dislike. Elvis
himself did a little language re-
search on the garden island of
Kauai.

“T hope I’m not lolo (stupid) ,”
he told an Hawaiian girl, who an-
swered “You’re not lolo, but you
may be poho—that means out of
luck. Since we became a state we
popokis (cats) mostly dig that
mainland dialect.”

“How do you say somebody’s a
squelch ...a drip ...a Davey
Crumpett?” Elvis asked. “If he’s
crazy,” the girl said, “he’s popule.
If he’s just good-for-nothing, he’s
lapuwale.”

“If he’s cool, real gone, the
most,” Elvis pursued. “If he’s all
that,” the girl blushed, “we say
he’s definitely Elvis!”

Photographed in Panavision and
Technicolor, “Blue Hawaii’ also
stars Joan Blackman, Nancy Wal-
ters and Angela Lansbury. Hal
Kanter wrote the screenplay.

Elvis Finds Hawaiian
Foods Exciting Treat

As far as Elvis Presley is con-
cerned, those homesick Hawaiians
who want to go back to their fish
and poi are welcome to it. ‘Poi,’
states Elvis, “is the only thing I
don’t like about Hawaii.”

Along with the rest of the com-
pany which spent weeks in the
50th state filming Hal Wallis’
“Blue Hawaii,” the spectacular
Panavision-Technicolor musical
OPenin peas sic CEU GCE ices +
Theatre, Elvis tried most of the
foods usually identified with Ha-
wall.

Even if their curiosity hadn’t
prompted it, the script calls for
Elvis, as an island-raised chap
squiring five pretty girls on a
tour of Hawaii, to include in their
eye-filling itinerary all manner of
scenery, native customs, song's
and dances, hukilaus, luaus and
other traditional eating habits.

Their reactions to the foods
were varied and, in at least one
instance, somewhat violent.

All agreed that freshly-picked
pineapple is the greatest, and
even more-so if you sprinkle salt
on it. As for fresh coconuts, Elvis
liked the crisp white meat, co-star
Joan Blackman didn’t care for it
and Angela Lansbury described
it as “a faintly edible plastic.”
Not many liked fresh coconut
milk, agreeing with Elvis that
“cows still know more about that
sort of thing.”

Papayas received a mixed vote.
Elvis was reminded of cantaloupe,
which he relishes. Director Nor-
man Taurog, a frequent island
visitor and veteran papayaeater,
thinks it’s one of the finest fruits
around. Everybody enjoyed tree-
ripened bananas, but Miss Black-
man almost cured a life-long ad-
diction to them when she selected
and peeled a bright yellow ba-
nana, took a bite and nearly
choked.

Too late a prop man explained:
“Those are green. We couldn’t
use ripe bananas because they get
squashy from too much handling.
We sprayed them with yellow
paint to look ripe.”

Nobody in the group liked poi,
famed island staple made from
ground taro root and which, they
decided, tastes like library paste.
During the ride in from the loca-
tion site after work, however, poi
did serve as a conversation piece.

“Why do they call it ‘poi’?”
asked Miss Blackman.

“What would you call some-
thing that tastes like that?” coun-
tered Elvis. “Hawaiians say it’s
healthy—I say it’s poison.”

“That’s where the name came
from,” Taurog extemporized.
“Many years ago when a little
Hawaiian boy first tasted the stuff
he asked: ‘What’s that?’ and his
father told him: ‘That’s poi, son.’ ”

bss socio
Still #10224—Spec. 1

be

Elvis Presley Guides the Girls
On Gay Tour of “Blue Hawa

eo]

Mat 4A

IT’S NICE WORK, AND ELVIS HAS IT! In his role of tourist guide in the new Hal Wallis Technicolor production, “Blue Hawaii,” Presley shows
a group of mainland teen-agers around the lovely islands, and introduces them to some native swing and sports. Joan Blackman (center) plays
Presley’s French-Hawaiian sweetheart; the pretty travelers are Nancy Walters, Darlene Tompkins, Christian Kay, Jenny Maxwell and Pamela

Akert. The Paramount tune-filled romance opens ........ at-the® 2

Elvis Presley’s recording of the
songs he sings in Hal Wallis’ spec-
tacular “Blue Hawaii” is avail-
able in a deluxe soundtrack album
issued by RCA Victor Records.
Elvis sings more song's than in any
previous picture in the Panavi-
sion-Technicolor attraction, which
GEDUGS saree ae AL Cet a. a5 uke
Theatre. Directed by Norman Tau-
rog, the Paramount release also
stars Joan Blackman, Angela
Lansbury and Nancy Walters.

Elvis Sings More Songs

Than Ever in '

‘Blue Hawaii’

(Advance)

Hal Wallis’ “Blue Hawaii,” starring Elvis Presley in a spectacular
Panavision-Technicolor production filmed on location in the 50th state,

has its local premiere tomorrow at the
Elvis sings more songs than in @

any previous picture in his screen
career in this Paramount attrac-
tion which co-stars Joan Black-
man, Nancy Walters and Angela
Lansbury. Norman Taurog, who
directed Elvis in his recent hit,
arte Blues,” also directed the new
m.

In “Blue Hawaii,” Elvis plays |

a free-singing, ukulele-strumming
tourist guide hired to take a group
of impressionable schoolgirls on
an escorted tour of the islands. A
romantic triangle develops involy-
ing Miss Blackman, as a beautiful
French-Hawaiian girl, and Miss
Walters, in the role of a vacation-
ing school teacher.

“Blue Hawaii” features 15
songs and musical arrangements,
including the title song, “Aloha
Oe,” “Rockahula Baby,” “Beach
Boy Blues,’ “Moonlight Swim,”
“You’re Stepping Out of Line”
and “Island of Love.” The film
also introduces an exciting new
dance, “Slicin’ Sand,” performed
by Elvis and Miss Blackman.

During the location filming of
“Blue Hawaii” in the _ islands,
it is estimated that a grand total
of 1,485 local residents were en-
gaged to play bit parts. Filming
was centered on the islands of
Oahu and Kauai. Top tourist at-
tractions seen in the film include
Waikiki Beach, Diamond Head,
Mount Tantalus, Hanuana Bay,
Punchbowl and Coco Palms.

As is his custom, Producer Wal-
lis has selected his “Blue Hawaii”
supporting cast with the utmost
care. Angela Lansbury, Roland
Winters, John Archer and How-
ard MacNear have important
roles, along with young and pret-
ty newcomers, Darlene Tompkins,
Christian Kay, Jenny Maxwell
and Pamela Akert.

SPS aca tf ope, Sees” wees Theatre.

Still #10224 -2/16 Mat 1B
HAPPY HAWAIIANS Joan Black-
man and Elvis Presley co-star in
the Hal Wallis romantic comedy,
“Blue Hawaii,” which opens ....

sigabsthe tern. cucyie Theatre.
The Technicolor Paramount pro-
duction, filmed in Honolulu, has a
score of 14 great tunes. Angela
Lansbury and Nancy Walters have
top roles.

Meet Elvis Presley,
International Commodity

At the age of 26, Elvis Presley
is a merchandising factor rank-
ing nationally with some of the
biggest corporations.

In less than six years—two of
them spent overseas in the Army
—his movies, records and personal
appearances have helped him to
assume the proportions of a world-
wide commodity. Elvis’ newest
Technicolor film, Hal Wallis’ spec-
tacular “Blue Hawaii,” opens here
eed BAe 58 at the........ Theatre.

Sales of Elvis’ countless record-
ings have passed the $80,000,000
mark. At least an equal amount
has been paid by moviegoers from
Texas to Tokyo to see him on the
screen. He was earning $50,000 a
week in a series of one-night
stands shortly before Uncle Sam
pre-empted his services for a two-
year Army hitch.

Elvis returned to his career to
find it bigger and brighter than
ever. “G.I. Blues,” his first post-
service movie, was one of the big-
gest hits of 1960. Advance predic-
tions are that “Blue Hawaii’ will
be even more successful.

Elvis can virtually name his
own price for television appear-
ances, but to each of the many
offers he replies, consistently ani
characteristically: ‘The movies
have been pretty good to me. It
wouldn’t be fair to sign with their
competition.”

Besides a whopping income tax,
Elvis constitutes another source
of government revenue, for the
Postal Department. His fan mail
is currently averaging between
15,000 and 20,000 letters weekly.
It is also estimated that there are
approximately 6,000 Elvis Presley
fan clubs world-wide.

Elvis also has his own music
publishing firm, Elvis Presley
Music, which releases songs by the
hundred thousands in careful syn-
chronization with the release of
his movies and recordings. One
final item to round out the picture
of a somewhat phenomenal mer-
chandising factor: 32 products
are marketed by Presley Enter-
prises.

Portraying a ukulele-strumming
tourist guide in “Blue Hawaii,”
Elvis sings more songs than ever
before in his screen career. Joan
Blackman, Naney Walters and
Angela Lansbury also star in the
romantic comedy-with-music,
which was filmed on location in
the 50th state, under the direction
of Norman Taurog.

el see Theatre.

Elvis Woos Joan Blackman
in Breathtaking “Blue Hawaii

(Advance)
Beautiful, blue-eyed, black-haired Joan Blackman, who came to
Hollywood seeking a career as a singer and dancer, finally gets to
display these talents in her fifth motion picture, Hal Wallis’ spectacu-

lar new Elvis Presley attraction,
ICH Gots } Caer eat A ne a St Theatre,
A native of San Francisco, Miss
Blackman was discovered by Pro-
ducer Wallis in the Paramount
studio commissary, where she was
lunching with friends. After a suc-
cessful screen test, Wallis signed
her to a contract, and she subse-
quently played leading straight
acting roles in such films as “Ca-
reer,” “Visit to a Small Planet’
and “The Great Impostor.”
“Blue Hawaii” is an especially
suitable vehicle for Miss Black-
man’s singing and dancing debut,
for it features more musical num-
bers than any previous Elvis Pres-
ley picture. Among the 15 songs
are “Blue Hawaii,” “Almost Al-

Still #10224 -52

“Blue Hawaii,

”’ which opens......

ways True,” “Slicin’ Sand,” “Is-
land of Love,” ““Rockahula Baby”
and “You’re Stepping Out of
Line.”

Elvis portrays a free-singing,
ukulele-strumming tourist guide
assigned to a group of impression-
able teen-age girls making a tour
of the 50th state. Miss Blackman,
as his Hawaiian-French girl-
friend, competes with the girls
and their pretty chaperone, Nan-
cy Walters, for Elvis’ affections.

Photographed in Panavision
and Technicolor, the Paramount
attraction was filmed on location
in the 50th state, under the direc-
tion of Norman Taurog. Hal Kan-
ter wrote the screenplay.

Mat 2C

PREPARATIONS FOR A BEACH BASH are made by Joan Blackman,
Nancy Walters and Elvis Presley in this scene from “Blue Hawaii,” the
Hal Wallis Technicolor-Panavision romance, which arrives ........ at

the Ass Stee Theatre.

The Paramount production, filmed in the
50th state, features more songs than any previous Presley picture.

ORDER ALL MATS FROM
NATIONAL SCREEN SERVICE

(See coupon on back page)

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YOU CAN USE IT IN SO MANY WAYS

IN YOUR THEATRE

Display one in advance of opening in your inner lobby, then as your playdate nears; place one on a

stair landing or balcony; put one on your marquee.

AWAY FROM THEATRE

Use the standee in connection with local tie-ups: travel agency window display or floor display; for
department store promotion of cruise clothes; for record store windows in conjunction with the pro-
motion of the RCA “Blue Hawaii” album (prominently mentioned on the standee). There are scores
of ways of using these terrific standees. And every one will mean extra dollars in your gross.

ORDER FROM YOUR LOCAL PARAMOUNT MERCHANDISING REPRESENTATIVE

SEE COUPON ON BACK PAGE

ADVANGE AND PRE-OPENING MATERIAL

ADD DOLLARS TO YOUR GROSS WITH THIS GIANT

8 FEET HIGH—4 FEET WIDE IN FOUR BRILLIANT COLORS $12.50 (Shipping cost included)

STANDEE!

All of the Advance & Pre-opening material on this page will help your all-around advertising
campaign in your city. Make use of these materials, and add dollars to your gross. Use this han-
dy materials check list as a guide to your theatre needs.

MATERIALS CHECK LIST

[es REGULAR THEATRE TRAILER
IN TECHNICOLOR

An exciting 284 foot Regular Theatre Trailer in Techni-
color is available at National Screen Service. The trailer
features Elvis Presley and the beautiful island of Hawaii.
Early screening time is indicated for this fine trailer.

|__| FREE:

RADIO SPOT ANNOUNCEMENTS

Twelve Radio Spot Announcements on “BLUE HAWAII”
are available on one disc (33 1/3). The Radio spots fea-
ture Elvis Presley singing many of the song hits from
the film. Each set contains THREE 60-Second Spots,
THREE 30-Second Spots, THREE 20-Second Spots,
and THREE 10-Second Spots.

(ORDER from your local Paramount Merchandising Representative—See coupon on back page)

|__| SET OF 12 FULL COLOR STILLS

A set of 12 Full Color Stills depicting the highlights of
“BLUE HAWAII” is available from National Screen
Service. These attractive stills are especially suited for
lobby display, theatre front display and away from thea-
tre tie-in display.

(ORDER from National Screen Service—See coupon on back page)

fe] FREE:

TV TRAILERS & TV TELOP CARD

A set of TV Trailers is available on “BLUE HAWAII”.
All of the fun, romance and music have been highlighted
in the fast-moving trailers. Each set contains TWO 60-
Second Spots, TWO 20-Second Spots and TWO 10-Second
Spots. A TV Telop card is also available at no cost.

(ORDER from your local Paramount Merchandising Representative—See coupon on back page)

LIVE RADIO SPOTS

60 SECOND SPOT

The gateway to the Pacific opens wide for you... in the Hal
Wallis production... “BLUE HAWAII”. Starring Elvis Pres-
ley as he takes you on an unforgettable holiday in the world’s
lushest paradise of ecstatic romance—exotic dances—exciting
music. “BLUE HAWAII”—actually filmed in Hawaii’s fabulous
pleasure places. ...

You’ll stop at the wonderful Hawaiian Village Hotel... You’ll
go to a hoolaulea—lush—and luscious! You’ll have a lu-WOW of
a time at the luau. You’ll fish at midnight . . . ride the breakers
... do all the fabulous things you do only in Hawaii!

It’s Elvis Presley’s biggest musical hit... 14 terrific songs...
“BLUE HAWAIT’—co-starring Joan Blackman and Angela
Lansbury—with the most gorgeous wahines you’ve ever seen.
In breathtaking Technicolor and Panavision.

30 SECOND SPOT

Get ready for the most wonderful movie vacation of your life.
It’s the Hal Wallis Production—‘BLUE HAWAII’. The big-
gest—brightest—most beautiful musical of the year! See Elvis
Presley in “BLUE HAWAII” ... co-starring Joan Blackman
and Angela Lansbury. From Paramount Pictures—actually
filmed in Hawaii’s fabulous pleasure places—in Technicolor
and Panavision.

20 SECOND SPOTS

It’s the Hal Wallis production—“BLUE HAWAII’—the big-
gest, brightest, most beautiful musical of the year! “BLUE
HAWAII” with Elvis Presley singing 14 terrific new songs.
From Paramount Pictures in Technicolor and Panavision.
“BLUE HAWAII’.

®
“BLUE HAWAIT’—Elvis Presley’s biggest musical ... Actual-
ly filmed in Hawaii’s fabulous pleasure places and filled with
ecstatic romance, exotic dances, exciting music. 14 terrific new
songs. See Elvis Presley in the Hal Wallis production—“BLUE
HAWAII’.

10 SECOND SPOTS
It’s Elvis Presley’s biggest musical hit-‘“BLUE HAWAII”.
It’s breaktaking in Technicolor and Panavision.

@
Take a holiday! See Elvis Presley in the Hal Wallis production
“BLUE HAWAII” in Technicolor and Panavision,

ADVERTISING SECTION

‘XOTIC
DANCES...

™XCITING
MUSIC!

PRESLEY

GUIDES YOU THROUGH
THE MOST WONDERFUL
MOVIE VACATION OF
YOUR LIFE IN

ELVIS’ BIGGEST
MUSICAL— FILMED

IN HAWAII'S FABULOUS
PLEASURE PLACES!

HAL WAS

PRODUCTION
BREATH-TAKING BEAUTY IN

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133 LINES........798 LINES
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SCREENPLAY 8 A PARAMOUNT

JOAN BLACKMAN ~ ANGELA LANSBURY - NANCY WALTERS + NorMAN TAUROG + HAL KANTER * RELEASE

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75 LUNES... 150 LINES

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THRILL TO ELVIS’ BIGGEST—
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CO BP coups OES : ) | 7 inches... 14 inches

CO-STARRING DIRECTED BY SCREENPLAY BY @ A PARAMOUNT

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100 LINES........525 LINES
2 Sa sty inches.......37% inches wo

PRODUCTION

Breathtaking
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CO-STARRING

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PON 21 inches MAT 320

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SPECIAL MAT No.

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TECHNICOLOR ® sno PANAVISION®
A PARAMOUNT RELEASE

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cosummw: JOAN ANGELA Nancy oarcio ar
FIUS J BLACKMAN -LANSBURY - WALTERS -rosii "ura
tal KaTER- TEGHMIGOLOR ° wo PANAISION®

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PARADISE
OF SONG! : 45 LINES MAT 102

3 inches

AMS PRESLEY

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HALAS eo insor

JOAN BLACKMAN - ANGELA LANSBURY

NANCY WALTERS -NORMAN TAUROG = HAL KANTER
A PARAMOUNT RELEASE

90 LINES MAT 103
6 inches

ADS MAY BE INDIVIDUALLY ORDERED BY NUMBER INDICATED.

CREDITS

Produced by Hal B. Wallis; Directed by Norman Taurog; Screenplay by Hal
Kanter; Story by Allan Weiss; Associate Producer—Paul Nathan: Musical
Numbers Staged by Charles O’Curran; Music Scored and Conducted by Joseph
J. Lilley; Vocal Accompaniment by The Jordanaires; Technical Advisor—Col.
Tom Parker; Director of Photography—Charles Lang, Jr., A.S.C.; Art Direct-
tion—Hal Pereira and Walter Tyler; Special Photographic Effects—John P.
Fulton, A.S.C.; Process Photography—Farciot Edouart, A.S.C.; Set Decora-
tion—Sam Comer and Frank McKelvy; Assistant Director—D. Michael Moore;
Editorial Supervision—Warren Low, A.C.E.; Edited by Terry Morse, A.C.E.;
Costumes—Edith Head; TECHNICOLOR;; Technicolor Color Consultant—Rich-
ard Mueller; Filmed in PANAVISION ; Second Unit Photographer—W. Wallace
Kelley, A.S.C.; Dialogue Coach—Jack Mintz; Makeup Supervision—Wally West-
more, 8.M.A.; Hair Style Supervision—Nellie Manley, C.H.S.; Sound Reecord-
ing by Philip Mitchell and Charles Grenzbach.

PRESLEY.
J

ELVIS presiey.

Ha. Was

ELVIS

ano PANAVISION?
A PARAMOUNT RELEASE

FLUVIS Presizey

AND A PARADISE OF SONG!

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cosutng ‘ No Seng Haenanter ZECHAICOLOR”
JOAN BLACKMAN - ANGELA LANSBURY - NANCY WALTERS Ha TOG ta ann, 14° PIWAVISION®
28 LINES.....56 LINES
é COLS. x} 2 inches......4 inches vieiyented

ELS

me ELVIS
PRESLEY

GUIDES YOU THROUGH
A PARADISE
OF SONG !

LLM,

PRODUCTION

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PANAVISION®

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8 BP Gwe Gate atthe
BP ke ORR a a

75 LUNES ...150 LINES
2 COLS. Ge inches... 11 inches MAT 203

ORDER FROM NATIONAL SCREEN SERVICE

See coupon on back page.

§ This advertising material has been approved under the MPAA
e Advertising Code as a self-regulatory procedure of the Motion
Picture Association of America.

All inquiries on this procedure, which is voluntarily subscribed
to by the major motion picture companies, may be addressed
to: Advertising Code Administrator, Motion Picture Association
of America, 28 West 44th Street, New York City 36, N.Y.

Copyright © 1961 by Hal B. Wallis-and Joseph H. Hazen. (Made in U.S.A.)

POSTERS & LOBBIES

Ecstatic ROMANCE...Exotic DANCES... EXCITING MUSIC
IN THE WORLD'S LUSHEST PARADISE OF SONG!

my Es

’ - PRESLEY

RIDES THE
CREST OF 4 t
. THE WAVE

in roo

* a Anis;

TECHNICUOR /

* ==GJQAN BLACKMAN. ANGELA FL LANSBURY NANCY WALTERS - Nori

TWENTY -FOUR-SHEET

SCREENPLAY BY
AN TAUROG - HAL KANTER A PARAMOUNT RELEASE JOAN BLACKMAN ANGELA LANSBURY NANCY WAITERS -Raeiey rauros ti Knee

ONE-SHEET

"4 Eesraric romance...
_ @ Exotic oances...
st Eycining music!

% ELIS

= ‘PRESLEY
; 1 LEADS YOU @ a
» Pk’ » PRESLEY ae ee Tat aS i
By : 4 Pe . ' | OF SONG!

“OTIC. DANCES... EXCITING
eM IE WORLDS [USHEST F PARADISE OF SONG

ECSTATIC ROMANCE .
MUS.

- HaeWaus
-_ TECHNICOIOR’

nas " PANAVISYON®

© Teppyyc| JON BUCKN me
Ne SONGS/ ANGELA LANSBURY =
SL) ANY WALTERS
« WoRMy TAUROG
HAL TANTER

SIX-SHEET

Also Available:
SET OF EIGHT 11 x 14’s

THREE-SHEET

BANNER DISPLAYS

HALWALUS
TECHNICOLOR*
wo PANAVISION®

$1.65 per running foot

ELVIS
JBLUE SAWANT

a ° HatWauus ©
Eats TEOHMICOIOR

ie? ¥

JOAN BLACKMAN - “ANGELA LANSBURY: nancy WALTERS a:

22 x 28 LOBBY PHOTO

ELVIS

PRESLEY.
FLAG—WALL BANNER
(9’ x 12’)
One side $47.50
Two sides

HaLWALUs

USHERS BADGES —40¢ each

TECHNICOLOR
ono PANAVISION®

3-PIECE STREAMERS — $16.50

DISPLAY COMPANY, 43 West 21st St. New York 10, N. Y.

In Canada order from: THEATRE POSTERS SERVICE, 250 Victoria St. Toronto, Ontario, Canada

14 x 36 INSERT CARD ELVIS , ' BIUE
PRESLEY. ;
WINDOW CARD
e DELUXE SATIN VALANCE
(Minimum order 10 feet)
Order from
Order direct from: NATIONAL FLAG AND
NATIONAL SCREEN
SERVICE

“BLUE HAWAII’”’ ORDER BLANK

To: PARAMOUNT MERCHANDISING REPRESENTATIVE

Paramount Film Distributing Corporation

IMPORTANT!

Fill in your local
Paramount branch address

Date 2214 fae Be

Please send the following material on “BLUE HAWAII”
set of FREE Radio Spots (to be used on station___——>SES—S
set of FREE TV Trailers (to be used on station ______)

Telop Cards—FREE
Lobby Spots (45 rpm)—FREE
8 FOOT 4-COLOR-STANDEE ($12.50 complete cost)

Theatre

Playdate

City , State

Printed in U.S.A.

“BLUE HAWAII’ ORDER BLANK
To: NATIONAL SCREEN SERVICE CORPORATION

Seek Iran vo

Fill in your local
NSS branch address

Please send the following advertising accessories for
“BLUE HAWAII” in addition to my normal standing order.

* FOR MY BILLBOARD POSTING CAMPAIGN * FOR MY NEWSPAPER ADVERTISING CAMPAIGN

AND MOUNTED CUT-OUT PURPOSES es ne She
ol. Ma Os.

one 8 a 2 Gol. Mats, Nos.

Six Sheets 38 Col. Mats, Nos.

Twenty-Four Sheets 4 Col. Mats, Nos. ae
5 Col. Mats, Nos.___

* FOR AWAY FROM THEATRE ADVERTISING 6 Col. Mats. Nos
—__________14 x 22 Window Cards _ 5 Col., 2 Color Mat, #502-C
Sets of 11 x 14 Photos Special #1
22 x 28 Photos

> 14x 36 Insert Cards Theatre Playdate
ane Sets of Color Stills ee a ee Ee
B & W Stills (B Set) City State

Scanned from the collections of the
Wisconsin Center for Film and Theater Research,
with support from Matthew and Natalie Bernstein.

for Film and Theater Research

http://wcftr.commarts.wisc.edu

MEDIA
HISTORY

DIGITAL LIBRARY

www.mediahistoryproject.org